Ramayan on broadband---article

NDTV Imagine and BIGFlix (Reliance's movie rental service) have come together to offer Ramayan on BIGFlix's broadband website. The episodes of Ramayan will now be available for viewers not only in India, but also to viewers across the globe for free viewing and / or for download as low as $ 1.49 per episode. Ramayan will be available on broadband for the first time exclusively to BIGFlix as a 24 x 7 channel on the site.

The website will also host episodic trailer/promos that will help the viewers to choose the episode they would like to watch or download.

Commenting on the occasion of the alliance with NDTV Imagine, Murtuza Kagalwala, Business Head, BIGFlix, said, "Ramayan is one of the most profound and greatest epics today and will continue to be one of the channel drivers not only with the Indian audience but also with the NRIs across the globe. NDTV Imagine has a vast presence across and plans to have further aggressive plans for viewership across many more countries."

Gaurav Gandhi, EVP, Business Operations and Ancillary Revenues, NDTV Imagine said, " At NDTV Imagine, our strategy is to create compelling content that can be distributed across multiple platforms and geographies. After the phenomenal success of Ramayan on NDTV Imagine, this association will help the show to reach out to a whole new base of audiences from across the world. Besides Ramayan we plan to launch other popular shows (such as Dharam Veer, Jassuben Jayantilaal Joshi Ki Joint Family and Main Teri Parchhain Hoon) on BIGFlix in the coming weeks."

Going forward, BIGFlix and NDTV Imagine also plan to introduce many exciting features on Ramayan that will interest their viewers.