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Star branding
STAR has unveiled a host of products and services at the Star Parivaar Brand Showcase 2008. This brings alive Star's television experience through an extension of content beyond television - Star Parivaar Ke Sunahre Pal…Ab Television Se Zindagi Tak.
The licensing partners include Big Bazaar, Home Expressions, Sia Art Jewellery, Forever Jewels, Craftsbridge, Parksons Games and Sports, Prakash Books and Indiaplaza. The event for unveiling the brand was held last week where leading ladies of Star's various shows- Sarita Joshi (Baa Bahoo Aur Baby), Panchi Bora (Kayamath), Sara Khan & Parul Chauhan (Bidaai) and Sucheta Trivedi (Baa Bahoo Aur Baby).
A team of design specialists and stylists at Star have put together the inspiration for the range complete with a trend guide, style and silhouette, brand guidelines, packaging and visual merchandising programme, which is the first of its kind effort at brand licensing in the country. The launch also showcased the Star Parivaar Asia Wedding Fair 2008-09 in association with Introduction Trade Shows. The exhibitions will showcase products by some of the biggest and the most trusted names in jewellery, fashion and all wedding solutions including wedding planners, professional entertainment agencies, car rental companies, wedding set designers, florists and floral designers, sound light and equipment agencies, disk jockeys, firework agencies, travel agents and many more. In the first season, the exhibitions would be held in ten cities across the country, beginning October 2008.
https://www.screenindia.com/news/Bollywood-calling/321936/
STAR has unveiled a host of products and services at the Star Parivaar Brand Showcase 2008. This brings alive Star's television experience through an extension of content beyond television - Star Parivaar Ke Sunahre Pal…Ab Television Se Zindagi Tak.
The licensing partners include Big Bazaar, Home Expressions, Sia Art Jewellery, Forever Jewels, Craftsbridge, Parksons Games and Sports, Prakash Books and Indiaplaza. The event for unveiling the brand was held last week where leading ladies of Star's various shows- Sarita Joshi (Baa Bahoo Aur Baby), Panchi Bora (Kayamath), Sara Khan & Parul Chauhan (Bidaai) and Sucheta Trivedi (Baa Bahoo Aur Baby).
A team of design specialists and stylists at Star have put together the inspiration for the range complete with a trend guide, style and silhouette, brand guidelines, packaging and visual merchandising programme, which is the first of its kind effort at brand licensing in the country. The launch also showcased the Star Parivaar Asia Wedding Fair 2008-09 in association with Introduction Trade Shows. The exhibitions will showcase products by some of the biggest and the most trusted names in jewellery, fashion and all wedding solutions including wedding planners, professional entertainment agencies, car rental companies, wedding set designers, florists and floral designers, sound light and equipment agencies, disk jockeys, firework agencies, travel agents and many more. In the first season, the exhibitions would be held in ten cities across the country, beginning October 2008.
https://www.screenindia.com/news/Bollywood-calling/321936/
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