Originally posted by: EkPaheli
Channels pump in the money for promotions. They’re the ones that get into negotiations and contracts for title sponsorship and ads for the show as well.
Production houses are not responsible for this. The most they do is ask their actors to promote their new show and even there they have to be careful about which show they are promoting and on which network. An actor from a SP show can’t promote anything from the same PH if it’s meant to be aired on a rival network’s channel. They can promote the show only if it’s on the same channel or on a different channel owned by the same network.
Channels decide which shows they wanna promote based on the surveys their marketing department conducts and per the approval sanctioned by the company’s financial department. We cannot blame Ekta here. She just so happens to be the producer of a franchise that the channel wants to promote thinking that it’s worth the investment.
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