Originally posted by: AreYaar
No, all episodes for this week were not 17 minutes. It was the drama content that generated curiosity. This always happens when they create some situation where Didi and Jhanak come face to face after some time 🙄. Yehi Leena ka faltu formula hai for the show and isi se token rise fall mil raha hai but overall phir bhi 2.0 se neeche. Lol
The reach dropped from 3.1 to 2.9, but the duration helped maintain performance this time. Viewers actually watched 18 mins of 28 mins (66% retention) of Arshi-Jhanak faceoff.
If the reach remains the same next week while the duration increases to ~56 mins, assuming historical viewer retention of ~55% for longer episodes (~31 minutes out of the ~56 minutes), the TRP is expected to be around 1.6.
Btw, why did reach drop across the board for SP plus? Any thoughts?? I know Ghum had a leap, but why did that Anjali show drop so much? People getting tired of OTT acting and weird sound effects 
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