India has approx 26% Instagram user (Not unique) of its total population. India is not even in Top 10 country in Instagram reach.
Numbers published in X (Twitter)'s advertising resources indicate that X had 26.08 million users in India in early 2024. This figure means that X's reach in India was equivalent to 1.8 percent of the total population at the time.
Social media fans are important but saying only those are important would be unfair on those who are not active on social media or not at all on social media. BiggBoss had its own share of audience prior to social media existence. They used to vote even at that time. Look at the below winners of BiggBoss, very few of them would be having insane social media following but they still won. Underestimating the TV viewers vote would be unfair.
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