I don’t think any of the things you mentioned would have had a great impact than the alcohol factor. First scene is your alcoholic hero leering at the heroine in his drunken state. TRP aunties will watch the second marriage trope for the 100th time but a HERO who is downing alcohol every minute? Nope.
Having said that, of course kudos to Wahaj for taking on this role. He doesn’t shy away from roles that challenge him and is receiving praise for his portrayal.
. Kaddu did a huge mistake by ignoring her in the promotions.
I do think it will pick up eventually. Remember how bad KMKT’s start was and all the criticism. So you never know. Too early to pass verdicts. But since Yumna and Wahaj are both so relevant here, their shows always get a verdict after the first week