Bollywood is pathetic but South is no better. Good thing about South movies though is that they don't peddle propaganda through their movies and are rooted in culture. Otherwise they are equally trashy imo.
South is diff in that there are also movies with actual content, and the ones which succeed these days are the ones with content.
Rootedness is fine, but non-rooted movies have also been wildly successful in India such as the Marvel ones.
Propaganda is there. I'm sure the boycott bots would like to claim there isn't, but it's pretty subtle and secondary to storytelling.
And story is always king.
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