Aloobir got married and pregnant just before their movie releases?

All this looks like a big set up to me. Promotional content for their movies.

if the wedding happened closer to the film release there would be more hype now it's boring

Listen yaar, big budget Bollywood movies are flopping left, right and centre. Desperate times call for desperate measures. And if this promotion works then in the next movie expect divorce/separation rumours.

Ya Ranbir couldn't control his release.

It’s pure speculation but considering how humongous the budget (and most likely their debt) is that they are somehow using their relationship. If the movie tanks, I reckon KJO, Ranbir and all the other producers will be in deep s***. Probably explains why Ranbir has been particularly spiteful and desperate to rebrand himself lately m.