I think right now the only old hindi GEC that needs a rebrand in true sense has to be none other than Sony TV.
Yeah ! I mean there grps are 77. And they call Sony their flagship which is utterly ridiculous !! Their secondary channel Sab is way more successful than its parent channel.
Sony need to get rebranded first then launch any new channel.
- Rebrand it as #SonyPrime. Bring shows only for primetime from 8 to 10:30 pm. Promote the channel like anything. Put banners, posters, hoarding... BUT DONT TREAT IT LIKE ITS SISTER CHANNEL AND SAB IS PARENTAL !!!