If you project a certain image in the digital age, you will be called out.
Akshay talks about being fit and someone who does not smoke or drink so when he endorsed something like this he is bound to get a backlash. Also he spoke as he will never endorse such brands
SRK and Ajay are chainsmokers so no one cares. Ajay especially has never had a pr image, be it a family man or into fitness etc , he is what he is works for money and does not project either as a woke or has a holier than holy image.
That is why even SRK received that backlash during the whole Priyanka fiasco(not bothered whether it did or did not happen) but his so called image of a family man got shattered.
If you project a certain pr or image in front of audience you have to be very careful and mindful especially in this digital age where everything is recorded and stored.
A very good move by Akshay, his or seems to be doing damn good.
He apologized meaning acknowledgement of his mistake and respect his fans.
Also because of the contract Ads will still continue so he is not in any legal trouble.
Plus him donating the money(whether he gives or not) portrays him as generous.
His apology letter put across all things without going in to too many details, damn this is a great case study for marketing and pr
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