Originally posted by: v_nakshara
Lata ji also refused to perform at Filmfare Awards as at that time only music directors were receiving awards. Lataji had a fight with Jaikishan because she refused to perform at Filmfare awards as at that time only music directors were receiving Filmfare awards. Singers and lyricists award categories didn’t exist at that time. 2 years after this fight Filmfare introduced singer and lyricist awards categories.
She stood for her rights and make sure that she got them. Today’s singers are now getting awards and royalties due to her standing up for what singers deserve. Many people call her arrogant but this is always the case when women stand up for their rights.
Thank you for the info.
Yes people cannot stand a super talented woman who knows her worth and demands the rightful remuneration and recognition for her work. People have no issues if a man is ambitious or a smart businessman. But they lose it if a woman is ambitious, competitive and a hard nosed negotiator and has strong business sense, does not step in shadows.
Lata paved way for royalties, better remuneration for singers and awards for singers. She knew it was songs that used to influence BO fate of a film back then when there was no media or marketing and it was usually songs that attracted people to theatres or made actors memorable.
Smart woman way ahead of her time who knew how to get her due she deserved and earned for herself.
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