The World Has Become A Global Market
Because of pandemic, this long-lasting lockdown is forcing us to confine to home, away from free movement, from shopping to buy things. Now, we are highly dependent on ad information, to get something, we have to order online!
The economic and social disruption caused by the pandemic is devastating. The transition from actual shopping to virtual shopping is necessary now. Many countries are proposing this solution today to prevent their people from free movement. Modern technology and social media have provided a new stage for the advertisers to target their users, depending on real-time viewing trends and what they tend to buy from online retailers.
It is an easy and practical way for customers to buy anything online, without having to leave the comfort of your living room from your home.
Let us check the transformation of the advertising format from ancient times to this day.
For the art of selling, ancient Rome and Egypt were the birthplaces of advertisement! From there, the ad concept was picked up and publicized by many countries and communities later.
A man named Thomas J. Barrett of the Pears Soap Company of London is said to be the father of modern advertising in the early 19th century. He introduced the concepts of phrases and images targeted to promote the virtues of Pears Soap. Subsequently, the same concept was emulated and implemented by Hamam and Lux ads in our country.
As technology advanced, advertising played an important role, and ads appeared on radio and television.
The greatest media advance in advertising took place in the 1990s with the rise of the Internet. Modern technology and social media have enabled advertisers to target their users, based on real-time viewing patterns and what they tend to buy at online retailers.
India is the world's second-largest country in the world in terms of population. The tradition of advertising is going on for ages now and with so many people and businesses working within this country, it is an intriguing way to reach millions.
People today are active on all kinds of media platforms where they could get information from- Radio, TV, Internet, and newspapers.
Advertising is not done just for the products, people advertise their services, the government advertises their schemes and developments, companies advertise vacancies at their firms, etc.
In different phases, focus from creativity shifted to creating more impactful marketing channels so that the advertisement could reach the maximum number of people and in the most effective manner.
Internet banking and online shopping have made our lives easier. The rapid change has happened recently because of the pandemic and the resulting restrictions.
Digital marketing has given advertising a whole new artistic appearance!! In today's advertising scenario, creativity and content win the market! Digital marketing focuses on marketing products on the internet through various means like social media, emails, blogs, videos, etc.
Advertising has a big role to play in this crucial period of human history. The entire world is in isolation, caged, and quarantined. Online order is the only comfortable way now to buy things and find out more about the products we need for our daily subsistence.
Lately, need-based shopping has improved the advertising industry in India from a small business to an online purchase based big industry in its own right. Advertisements are a great way to make people aware of products, issues, and more.
“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford
In this life-changing pandemic time, how does online shopping affect our daily lives? Are the promotion and purchase of products online good or bad? Waiting to hear your thoughts friends.
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