Younger generation is also turning towards OTT content especially with Netflix and Prime bringing in lot of new shows/ movies/ anthologies of different genres.
I remember as a child my aunts and grandma watching desi shows and those were def not the saas bahu sanskari drama they have now, women worked, people having affairs, divorces, there was this realistic approach to showing the story but then the ekta cult came on and everything became all dramatic lol at least in her earlier shows ekta did show crazy human behavior now all that is left to the vamps and super human leads lol and unfortunately all other ph have followed her suit. There have been very few shows in the past decade that are even worth mentioning i think sp only had those finite shows and one late night show called maryada that was worth watching.