Originally posted by: Harinivas
See end of the day, we have become a society that places higher value on money than on progressive uplifting
star plus loves being the king of that regressive market, they don’t want to change itYou want to watch something different, switch on other channels or platforms
ekta is the queen of regression
She has understood the market dynamics so well that if you look at her platform
She has stuff from
Decently written shows
to terribly written downs
To downright p*#}}n
she knows indian public ka taste very wellShe has dumbed them down for it
They can’t deny that OTT changed the game
Shows used to get 6poinys TRP and all before
Now not more than 3/4
Not that many people watch ITV as much as before
Ekta knew it
The space of decent writing for middle class families does not exist on any platform
Netflix and Amazon shows you rich people or really poor people
The others are obsessed with violence and dark stories
Dice media and TVF show you young romance
The 35-45 people in middle class educated households have ITV as representation
It’s frankly disgusting
Thanks for the detailed overview. Ekta herself spoiled ITV that many years ago but then again people lapped it up and all others started following the same approach. So you get recycled material over and over and ITV has been corrupted. Sony has some great stories and arcs but the TRP game drown these shows out and they end up being discontinued. Such a shame.