In latest BOLLYWOODhungama article, Helly Shah said, "Content is what makes a show what is it. Not exactly the bold scenes. Yes some people might watch a particular show for it's boldness but now I think most of them like to watch it for good content." Then Helly said, "I have rules on it. I will not see that okey it's a good opportunity so I should take it up. If I am not comfortable with bold scenes, I will not do it irrespective of anything."