I had seen this SSP is the only ph where FLs are shown strong take an example of Kanak (Tu Suraj Mai Saanjh Piyaji), Aarti (Punarvivah), Preeti (SM), Diya (Rishta Likhenge Hum Naya) even in bengali show Ki Kore Bolbo Tomay too the FL is strong etc etc. Others had just brought strong modern FLs and had turned them Mahaan or dumb. The best example here is our Sona from KHKT, she was introduced as a rich classy strong bubbly celebrity who turned into an almost maid and then again they brought back her into character after seeing the ratings falling. Its the ITV producers who think even now audience wants bechari FLs whereas if you look at Top 5 list you will see how the scenario had changed.
Suhana from sasural genda phool, swadhinta from dahleez, ahana from dil sambhal ja zara, dhara from tamanna, anjali from everest, durga from ek hasina thi , nazneen from pow, samaira from manmarzian (kashmira irani) bus itni hi strong female leads thi itv pe in last 10 yrs nd except Sasural genda phool nd ek hasina thi ek bhi show 5 month se jada nhi rha .....bcz all were finite shows nd partly bcz of trps.....so if you want strong female leads then finite concept is must otherwise bhul jao strong female lead
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