BTS - Behind The Scenes is not used much in Marathi serials as a promotion strategy๐ต. I think, The BTS os Sukh Mhanje Nakki Kaay Aste might have major contribution to it's success๐๐ผ.
Their BTS YT channel has more than 5 crore views in 3 odd months .
https://www.youtube.com/watch?v=j0qBUEFEUgM
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