I don't think ARY has any plans to keep this strategy. But one thing is clear. That is running shows on weakdays proved to be a success. Nand , and many of Geo's 7 pm and 9 pm dramas gained higher TRPs than many of 8 pm dramas. Maybe in future channels will consider running all their dramas daily. It seems like Pakistani viewers are ready for it.🤓
i think Geo and ARY are both using this strategy, even Geo has nothing to air on Wednesdays and after ReU ends maybe they will air KeD 3 times a week f its doing well?