Haan, BARC is more important. But it includes impressions (including advertisements during breaks) but the PH wants the actual avg data which is the raw trp. Actually ye poora calculation bohat tricky hai, Salil posts the raw trp on twitter, not the BARC one. The impressions divided by 2200 or 2000 gives the correct BARC rating points.Originally posted by: Dwipanita
Exactly. But why raw sent to production house? Jab barc important hai jyada?