People who watch ITV rarely watch Webseries and People who watch webseries rarely watch ITV and there is a section who watch both for entertainment 🤷♀️ if the shift to webseris would have had taken place then there would be finite shows first on ITV which didn't take place yet! Also everyone would have been hankering after webseries. Netflix is rarely watched by 10% of the urban population and as per hindi shows in Netflix there's hardly more than a countful. Hotstar comes next but has only maximum of 10 webseries most of the hotstar viewing comes from Sports & GOT when it aired. Alt has more Hindi shows than the two. MX player Amazon Prime too has shows the latter more than the former and other apps too are slowly coming into webseries mode but are rather airing the independence shows more which would have rather made home at YT.
Here you go latest reports before corona hit the country. Article from Feb 2020 https://www.businessinsider.in/business/news/netflix-is-losing-to-hotstar-zee5-amazon-prime-video-india-as-the-country-remains-addicted-to-soaps-and-movies/articleshow/74111720.cms
India has the highest number of population and most of the audience be it urban or rural areas prefer watching soaps. Which is why Nagin & Big Boss are so hit and so now is Ramayan and Mahabharat. Or else people would have been watching it on YT as they are uploaded there since ages. 🤷♀️