I am sure sid has consented it.. but still doubt its his idea.. If they really want to cash on their couple brand, than BB and colors were literally giving them all of it on silver platter..Sid apparently rejected 4 endorsements in BB itself..
BB stage it was a bit different and he still didn’t have an idea how much they were popular, they had only heard and when you witness it’s different! People would have suggested and their couple was compared to deepveer and virushka and not with tv couples! If he didn’t think then his project wouldn’t have been MV and he wouldn’t have waited for a month