I think Shukla and Rashmi's readymade fanbase helped them in the beginning to grab eyeballs.
But later on as the show progressed Shukla lost as many of his old followers from his shows and gained just as many new followers because of his performance in the show.
Rashmi's fanbase obviously didn't translate into votes and also her game plan was pathetic. Only in the last month after teaming up with Asim she came back into the show by then it was too late. Sana has overtaken her.
Asim was a virtual nobody when he came on board and he walked away with a fanbase that is almost equal to that of Shukla's and Rashmi's.
Sana probably was known to north and west India thanks to her fight with Himanshi also gained positive fame because of BB.
Don't think Shukla or Rashmi's lives are going to change that much post BB.They probably will get the same kind of work they have been doing before BB may be with even more money.
Asim and Sana - Time will tell how real their popularity is and how they handle their fame and ability to cash in on that fame and bag better offers on newer and bigger platforms.
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