Originally posted by: azaanabbas
I feel like HUM just does its promotion wrong... they dont understand; like geo uploads digital promos weekly; ary promotes their serials on morning show., hum just uploads a promo on yt the day it airs. hum dosent wanna change and its hurting them despite having some good shows too
They kept on uploading the Ost for this over and over again though. Got a notification 3 times over the past few days about Hum uploading it.
Hum was promoting Ehd E Wafa more. Daasi was closer to premiering but you'd see a promo for that every 2 hours or so but you'd see at least 2 Ehd E Wafa promos during the break. It could be ISPR mandated but the promos of Daasi also told me nothing about the story except from the fact Mawra is sad. Why tune in for that?
When Hum does promote its shows, they tend to garner interest but most of the time their shows are just left to fend for themselves. Suno Chanda's first season got popular towards the end and only because of word of mouth. Ranjha Ranjha Kardi was their best show in recent times but it was never promoted properly and got popular towards the middle because of word of mouth. Ishq Zahe Naseeb is 100x better than Yaariyan but Hum TV never promotes it so it goes ignored.
Smart thing for Hum TV would be to promote their other prime time shows during Ehd E Wafa's breaks or repeating telecasts around the same time they're gonna air Ehd E Wafa.