Yeah cringe is the right word. Pooja switching from Bhaiyya to Kabir is still fine because for her these relations with Mittals never meant anything. But Kabir is yet to know Jhanvi's truth. Things would have been different if he had addressed Jhanvi by name since beginning. But now its like passing hint to viewers which direction the story is going to take. When ITV still believes in drawing viewers through well knit joint families, sanskari bahus who can take bullet for family, sibling bonding even among 3rd cousins, how are these show writers planning to attract viewers through complicated relationship