Ahead of World Music Day, we look at YouTube stars who transitioned to playback, but enjoy former medium more
Amika Shail
While venturing into playback used to be the sole aim of most musicians in India until a few years ago, that doesn't seem to be the case anymore. As much as they enjoy singing for films, it is only one of many platforms of creative satisfaction. They are just as active on YouTube, where they enjoy a huge fan base.
Ahead of World Music Day (June 21), we connect with popular YouTubers, who broke into films, but continue their romance with the online streaming platform. In a chat with mid-day, they reveal why YouTube remains their first love.
Need to keep my YouTube fans entertained'
Amika Shail
Film projects: Ittefaqan (Wedding Anniversary)
Bagging the title song of Wedding Anniversary was a dream come true for Shail. "Bollywood was my aim since childhood. After my first film song, I've been busy with other projects and live shows, but I make it a point to keep my fans on YouTube entertained," she says. The singer plans to release the single, Zindagi, from her album Jam With Amika on her channel soon
Bollywood
