I had only heard of him remotely, before he turned up at Puneet Malhotra's bash and then his India tour. I tried googling the following questions but didnt find any answers.
Whatz the deal with that mask? Does he have social anxiety or is it plan PR mediated, to grab eyeballs? Or is it just coz he wants to be anonymous when he steps out without the mask, so that he isnt mobbed?
Sia said she had no interest in being famous. I think they start hiding their faces for extremely personal reasons but this gets PR exercise when public started taking interest in their lives.