Can someone enlighten me about the 'online' business

From Apurva's IV and some articles what I am understanding is colors might be planning to shift BP to voot, this shows that they are aware of the online popularity of the show and wants to take full advantage of it. They want to grab the online audience as well, in business language I would say they are planning to move to a new market with an existing product. However I wanna know how beneficial will it be for the show and the channel?

Moving a show completely on web portal is not feasible in terms of money. You would have to work with shoestring budget to go web. Because web is still not that popular in India. And definitely not voot. Other platforms like hotstar is much more established. So that's why it depends on Jen and HC as if they can go to web because their fees will be cut to half and if they are willing to do that. They are one of the highest paid actors on tv right now. Also I don't know if they can generate as much revenue through web to make a profit so it also depends on the PH if they are ok with maybe not raking in a lot of moolah. Here in the US too there are esptablished platforms like Hulu and Netflix amazon prime that make original content but have a high subscription rate which offsets their costs. Maybe in future we might see the same in India but still we have a long way to go.

ONline would be much better ..and content wise also they can up their game and don't have to stick to what the vast majority of prudish indian audience would approve ..but I highly doubt Jenny and HC will consent to this ..fingers crossed they do ..and we get a proper run for this show!

Amazon Prime and Netflix are popular in India, hungama Tv is equally famous.

They may go for weekend slot too. I bet that would get them great TRP since on weekend there are reality shows at most.

Either Bepannaah should:

1. End gracefully in 2 weeks

2. Get an extension till March and it becomes a weekend show

No voot because it's not available for international viewers, being a high budget show it's not possible they may face another financial loss and Jenshad won't get the recognition they deserve if it's online coz voot is not as big as hotstar and other digital platforms

Don't know about online business. But television is a much better medium. As it's the medium through which one can reach the masses, though the rural audience won't prefer Bepannaah.