The train's maiden journey was inaugurated by the official brand ambassador of Switzerland Tourism, Ranveer Singh. Also present at the inauguration were Mr. Martin Nydegger, CEO Switzerland Tourism and Mr. Maurus Lauber CEO Swiss Travel System. Offering sweeping, panoramic views of the changing landscapes of the Lake Geneva Region the Ranveer on Tour' train which has been branded with pictures of the handsome star will take its passengers from stunning Montreux, through the UNESCO world heritage vineyards of Lavaux and the Jura mountains to the Bernese Alps. The train, one of the most scenic routes of the Grand Train Tour of Switzerland, is a definite "must do for all visitors to Switzerland.
Mr Martin Nydegger, CEO Switzerland Tourism said at the inauguration "The Indian market is fundamentally important for Switzerland Tourism. In 2017, activities to promote Switzerland in India have resulted in a strong increase of 23.4% in overnights. Our campaign with Ranveer Singh as our Brand Ambassador has powerfully contributed to this recent success: Switzerland has become increasingly famous as an adventurous and fun destination for younger Indian visitors.
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