There are some people in our industry who employ their hard work and creativity on everything except the films they are making!
Take for example this director who, despite having a pretty underwhelming track record at the box office, keeps managing to get one plum assignment after the other, thanks mainly to his excellent PR with viable stars. True to form, he managed to land a high-profile project with an exciting star cast. And even truer to form, he is busy paying attention to stuff other than actually making a good film.
His latest brainwave was to rename the film so that it seemed to be a part of the production house's blockbuster franchise property. Knowing that his own request wouldn't hold much water, he managed to convince the superstar starring in the film that this was the way to go and that he (the superstar) should discuss this with the banner's big boss. The superstar did so and, after a patient hearing, was given a polite but firm No!' from the head honcho.
Note to Mr Director: There are no shortcuts to true success pal!
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