Posted:
Let's talk about the bigger film first!
After seeing some public feedback videos of Mumbai, it's apparent that the craze for Golmaal Again to is bigger than the public word of mouth itself. Meaning, the hype and crazy crowds that the film has seen in its opening days is bigger than the content of the film itself. The film itself has mixed WOM: there were people who liked the film, but then comments from other audience members saying "flop" and "mujhe kuch bhi acha nahin laga" cannot be ignored.
Secret Superstar, on the other hand, was outstanding WOM in Mumbai. With the few samples that I saw, not a single person said that it was a bad film! Many really liked the film and some even came out of the theatres with tears in their eyes. With that being said, there was one person in particular who found the film just decent, and the person also that the film is only for the class audience. This can be seen in the collections as well. Despite the great WOM in Mumbai, the film has not managed to show huge growth at the box office at an All-India level, and as Box Office India said, the film has not performed well so far outside of the 5 major cities of India. It's clear that the film has not found acceptance in the smaller circuits of india.
As I said, Mumbai is the biggest circuit for film business, and it's there that Golmaal Again is carrying mixed WOM, while Secret Superstar is carrying outstanding WOM.
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Anupamaa
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