Posted:
"Kyunki Saas Bhi Kabhi Bahu Thi" ran for
over 1,800 episodes. "Kahaani Ghar Ghar Kii"
entertained with 1,600-plus episodes. Ekta
Kapoor's trend-setting shows had a record-
breaking run on Indian television, but the
producer says a sense of fatigue has now
set in for her when it comes to making long
format entertainers.
Ekta spearheads the Balaji Telefilms banner
which has for years dished out a mixed bag
of TV shows, most of which set the era of
the 'saas-bahu' dramas on the Indian small
screen.
But with the emergence of an evolved
medium like apps, which Ekta has ventured
into with ALTBalaji, she says things have
changed.
"When you write a story for thousand
episodes, what you're doing is a totally
different entertainment experience --
everyday you get to see a slice of life of
those characters. They become important
and you don't mind coming in to find out
what is happening in their world. And for a
thousand episodes, you can actually enjoy it
because you love the characters."
"That experience has been popular and it
will continue, but it has been exhausted.
Now, even a person like me feels a sense of
fatigue doing even one show for a hundred
episodes. I can pull it off for hundred, but
after that, I get bored," Ekta told IANS in an
interview here.
"It's a challenge to create something new,
reach out to the viewers, get them attached
to newer characters, and to then keep up
storytelling. It was great fun earlier. Maybe I
have done too much."
That is why when the growing world of
apps offered her a chance to tell stories in a
shorter format of web series, Ekta took the
plunge.
"There are these various stories you can't do
on TV because they don't have the
stretchability factor in them. They are great
stories to be told, and they have a great
culmination. Besides, the attention span of
the audience has gone shorter, and maybe
not everyone is buying into the experience
of coming in everyday to see characters for
a long time," she added.
Ekta also said there may have been a "shift"
in the audience's interest, but there has
been growth too.
"We are not being able to understand that
the medium of television is growing like a
giant. And the more it's growing, it's getting
bigger and at the same time, creating more
space for another medium," she said.
Elucidating on that, she said that every time
a person in a small village buys a TV, he
becomes an added viewer and he enjoys the
same thing which perhaps an urban viewer
enjoyed a decade ago.
"While there's a certain audience that is
exhausted with the medium, there's another
section getting absolutely enamoured by it."
http://www.tellychakkar.com/tv/tv-news/i-get-bored-after-100-episodes-tv-show-now-ekta-kapoor-170502.
over 1,800 episodes. "Kahaani Ghar Ghar Kii"
entertained with 1,600-plus episodes. Ekta
Kapoor's trend-setting shows had a record-
breaking run on Indian television, but the
producer says a sense of fatigue has now
set in for her when it comes to making long
format entertainers.
Ekta spearheads the Balaji Telefilms banner
which has for years dished out a mixed bag
of TV shows, most of which set the era of
the 'saas-bahu' dramas on the Indian small
screen.
But with the emergence of an evolved
medium like apps, which Ekta has ventured
into with ALTBalaji, she says things have
changed.
"When you write a story for thousand
episodes, what you're doing is a totally
different entertainment experience --
everyday you get to see a slice of life of
those characters. They become important
and you don't mind coming in to find out
what is happening in their world. And for a
thousand episodes, you can actually enjoy it
because you love the characters."
"That experience has been popular and it
will continue, but it has been exhausted.
Now, even a person like me feels a sense of
fatigue doing even one show for a hundred
episodes. I can pull it off for hundred, but
after that, I get bored," Ekta told IANS in an
interview here.
"It's a challenge to create something new,
reach out to the viewers, get them attached
to newer characters, and to then keep up
storytelling. It was great fun earlier. Maybe I
have done too much."
That is why when the growing world of
apps offered her a chance to tell stories in a
shorter format of web series, Ekta took the
plunge.
"There are these various stories you can't do
on TV because they don't have the
stretchability factor in them. They are great
stories to be told, and they have a great
culmination. Besides, the attention span of
the audience has gone shorter, and maybe
not everyone is buying into the experience
of coming in everyday to see characters for
a long time," she added.
Ekta also said there may have been a "shift"
in the audience's interest, but there has
been growth too.
"We are not being able to understand that
the medium of television is growing like a
giant. And the more it's growing, it's getting
bigger and at the same time, creating more
space for another medium," she said.
Elucidating on that, she said that every time
a person in a small village buys a TV, he
becomes an added viewer and he enjoys the
same thing which perhaps an urban viewer
enjoyed a decade ago.
"While there's a certain audience that is
exhausted with the medium, there's another
section getting absolutely enamoured by it."
http://www.tellychakkar.com/tv/tv-news/i-get-bored-after-100-episodes-tv-show-now-ekta-kapoor-170502.
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