Akshay Kumar Presence Gives Naam Shabana A Lift

The presence of Akshay Kumar has given Naam Shabana a lift on its first day as collections are set to be around 4.75 crore nett. This has enabled the film to go wider than it would have normally gone but the big problem is occupancy is lower than films like Phillauri and Ok Jaanu and eventually its a content film which has to survive for a couple of weeks but you can't at this low occupancy unless of course it improves a lot on Saturday and Sunday. The film will probably have one of the lowest collections ever for a film to release on 2000 screens or more. Akshay Kumar has probably added 2-2.50 crore nett to the film on day one.

The film is a costly acquisition for what the film is actually worth as the distributors must have been have felt Baby had some brand value so despite the first day collections being pretty decent (if you dont bring in the screens and occupancy rate) it still does not give the distributors much chance to cover unless there is huge growth tomorrow and on Sunday.

The distribution strategy seems a mess up for the film as eventually its a content film and with this strategy it will be a huge surprise to see this film sustain even if reports were good. Dear Zindagi released a few months back also got benefit of the presence of Shahrukh Khan but the release of that film was as of the content of the film and not a mini Shahrukh Khan film. Here the film has been released like a mini Akshay Kumar starrer and not as per content and its unlikely to pay dividends.