M.S. Dhoni - The Untold Story Has Huge First Day

M.S. Dhoni - The Untold Story has had an excellent first day with collections set to be around 20-21 crore nett as per early estimates in the Hindi version. There is a dubbed version in Tamil and Telugu and that has also done very well. It is likely to be the second highest opening of the year behind Sultan (36.59 crore) but beating Fan (19.07 crore) and also the likes of Housefull 3 and Rustom by big margins. The collections of the film are also likely to come among the top fifteen opening days ever and as far as non holidays go it will be in fifth or sixth place. The public especially the youth have come in a big way on the opening day across the country. The multiplex business is fantastic while single screens have also performed well.

The film has under performed slightly in the North compared to a Mumbai and South and that could be due to the cast as the Delhi and Punjab belts tend to open better with a big star or if its local content. Brand Dhoni has given the film a blockbuster start and now its about can the film hold which will take the film to safety despite the high cost. It will be interesting to see what happens over the weekend as never before has a film taken such a big opening on an external factor (Brand Dhoni) and with the cast being so weak.The theatrical was also good which gave it a further boost and now remains to be seen if the expectations created have been matched by the film and that will be known over the next few days.