Originally posted by: suma74
Its always Sony TVs mentality. They don't give promos, repeat telecast at the convenient time, Kahani ab tak; a gist of the story for those who have started seeing in the middle of the show. Promos once in 15 days. A shocking/interesting glimpse of the serial. And the except TRP to increase withing one -two month of episode. It takes time for the serial to gear up. They should analyze the serial for atleast 6 months and then go for winding up. They best thing in Sony TV is that you will be happy that no serial will be for more than 1- 1/12 year and the story will not be too dragged to make us bore.
That's the horrible thing about Sony, they have had so many great shows in the past but they never did too well (I still cry about Rishta.com, etc.) because Sony never bothered to promote their content.
Sony has bucked up now though. They seem to have started making changes to the way they run things. First, the fact that they have introduced so many great shows in their line up KRPKAB, EDKV (which I didn't develop a liking for but it's obvious others like it), Kapil Sharma Show, and BBKD. I have no idea about the ERSK viewership but they will be airing Beyhadh in a month or so which looks intriguing and a lot of people are looking forward to it.
Secondly, Sony has finally started promoting their shows. They are airing far more promos and sending the casts out to other cities to do promotions. I have seen quite a bit of promotions for BBKD which I never expected from Sony.