Shivaay trailer forces ADHM makers to change strategy

Shivaay trailer forces Ae Dil Hai Mushkil makers to change strategy

Weekly Gossips:

We all know that Ae Dil Hai Mushkil and Shivaay are going to clash at the box office on Diwali. ADHM marks the comeback of Karan Johar as a director and features an ensemble cast of Ranbir, Fawad, Anushka and Aishwarya Rai. On the other hand, Shivaay is Ajay Devgn's most ambitious project.

Shivaay trailer has already been released and made a massive impact. Ae Dil Hai Mushkil promo is yet to come. According to the reports, the teaser of Ranbir starrer has been postponed twice.

The first teaser was expected to be out in July. Karan Johar showed the teaser to his friends in the industry and they were not so pleased with it and gave suggestions to improve it. Karan decided to change few things and postponed it to the second week of August.

However, Shivaay trailer was launched before that and took the internet by storm. The audience and trade gave a huge thumbs up to the trailer and suddenly Shivaay became the hottest film in the trade. This left ADHM team in a worry and they decided to come up with something different. The recent result of Rustom vs Mohenjo Daro clash has made them extra careful.

Now the first teaser will be out on 30th August along with the title song of the film. The latest we hear that Ae Dil Hai Mushkil will be promoted as a musical romance film. The reports suggest that music is the biggest USP of the film and the makers will try to cash on it as far the opening is concerned.

The promo of Ae Dil Hai Mushkil may not make the impact which Shivaay did but its music will definitely click with the audience.

Matlab movie is shit but music good😕

Another flop for RK. Oh no! Wonder what's wrong with his stars. Doesn't matter even if Anushka has a flop right now since she's on such a BO high.

Wasn't there controversy about legitimacy of number of views of Shivay trailer?
Bogus article. Team Shivay is trying to keep themselves alive in public memory Coz when ADHM promotions arrive, they'll not know what has hit them .
Bring it on TeamADHM 👍🏼

Originally posted by: Ranbirrocks

Wasn't there controversy about legitimacy of number of views of Shivay trailer?
Bogus article. Team Shivay is trying to keep themselves alive in public memory Coz when ADHM promotions arrive, they'll not know what has hit them .
Bring it on TeamADHM 👍🏼

Originally posted by: Ranbirrocks

Wasn't there controversy about legitimacy of number of views of Shivay trailer?
Bogus article. Team Shivay is trying to keep themselves alive in public memory Coz when ADHM promotions arrive, they'll not know what has hit them .
Bring it on TeamADHM 👍🏼

Shivaay looking really good in trailer n makers dint letout any assumption of story also.

Originally posted by: Anachronist

U r looking dari hui , aisa kyun😆

Darr naam Ka word hamari dictionary meii Nai hai 😎

Originally posted by: --SH7_Sunny--

Shivaay looking really good in trailer n makers dint letout any assumption of story also.

You have to really watch that trailer with closed eyes if you can't get hint of story from Shivay trailer.
It was gareeb Bahubali meets Taken 😆

Anushka already has a huge hit and enough acclaim with Sultan . ADHM wont matter for her but its a a huge movie for Aish and Ranbir