| The television industry reacts to the call for lights-off for one hour on December 15 Global Climatic Change along with Mumbai Unplug, a youth group is asking every Mumbaikar to switch off all electrical appliances on December 15 from 7.30 pm to 8.30 pm, as reported in Sunday Mid Day on December 2. The most hit at that hour will be the television sets which is on at every house (well almost!) during that period. Small screen folk react to a soap/film/reality show-free night ….
Nach Baliye effect
| | | ANDHERI RAAT MEIN: Rakhi Sawant and Abhishek in Nach Baliye | When asked if the blackout will have an effect on Nach Baliye which airs at 8 pm on Star Plus, Ravi Menon, head, programming, Star One, says, "I think it would be a great effort if the public campaign actually works in carrying out an effective blackout.
We would like to adopt a wait and watch policy. I think depending on the success of the campaign, we would like to use the efforts taken by the public to congratulate them on their endeavour and then decide further on how to alter the programming in terms of repeating the telecast. As far as ratings is considered I don't think the black out will really affect the show."
Smriti Iraani
Actress/Producer
It will be a reminder to all that our resources are precious I am saying this both as a TV producer and as a housewife. There will be darkness for that time but that's a step taken to ensure there's light forever.
Ekta Kapoor
Producer
It won't affect me as much as only one show of mine is aired on Saturday.
Kalyan Sundaram
Head Programming, SaharaOne Television
Why not? If this move will get us somewhere, then we should all be part of it. Most of such stuff is only spoken about but not implemented; if it is going to be enforced by all, then we are part of it. Anyway, it is only for one evening.
Ashish Kaul
Executive Vice-President, Zee Network
The future is more important than today and sacrificing a bit will not harm anyone. In fact, we can all get together to help. Global warming is the harsh reality of life. We can do this bit to live longer and better.
Sandiip Sikcand,
Creative Director (fiction), Miditech Production House
Doing your job is one thing but if this step helps for a larger cause and sends a message across, we should for a day keep aside the business aspects and TRPs of our daily lives. This move will eventually help for a larger purpose; so for one day for a particular time it is okay to make an adjustment. http://www.mid-day.com/hitlist/2007/december/167727.htm
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