Sonam Kapoor launches her own app - just like Kim Kardashian! - Page 2

Originally posted by: MrsKhan

When it comes to BW Sonam is actually a trend setter on SM. Like she started that trend of dubmashes of Aayo Payo song and then every other film is doing it.

Get ready for more folks to do this esp papa ki pari Aloo and India ki Gaurav PC.

Originally posted by: CuttingChai

It was the first one to become famous but Ranbir and Deepika also asked ppl to do that Tamasha song before PRDP and many did.

Originally posted by: CuttingChai

It was the first one to become famous but Ranbir and Deepika also asked ppl to do that Tamasha song before PRDP and many did.

Originally posted by: MrsKhan

When it comes to BW Sonam is actually a trend setter on SM. Like she started that trend of dubmashes of Aayo Payo song and then every other film is doing it.

Get ready for more folks to do this esp papa ki pari Aloo and India ki Gaurav PC.

Originally posted by: ranikaadi

Nope. She did it first. Tamasha's promotion's began pretty late. Sonam was promoting this film back in August. Give credit where its due.

Originally posted by: Gauahargeous_N

Dil Dhadakne Do had a Dubsmash contest as well. It happened months before PRDP. Maybe not as popular as PRDP but it was a part of their marketing strategy: https://ittisa.com/blog/going-social-dil-dhadakne-dos-digital-marketing-strategy/