After starring in over 100 adverts, Bagri is expected to make his big screen Bollywood debut in the untitled project.
Ansh Bagri
Described as an out-and-out love story, shooting on the film is scheduled to begin in the summer.
Best known for the cricket-themed Limca soft drink campaign with Kareena Kapoor, Bagri is also the face of brands including Hyundai, Blackberry, Garnier, Emami and Quikr.
Speaking about working with the Hindi film celebrity, Bagri stated: "Kareena is so natural with her acting that I was actually blushing in front of her while she was saying her dialog and looking at me."
Santoshi's decision to work with a new actor in the forthcoming movie follows collaborations with established stars Ranbir Kapoor in Ajab Prem Ki Ghazab Kahani and Shahid Kapoor in Phata Poster Nikla Hero.
The filmmaker also previously launched Bobby Deol and Twinkle Khanna in Barsaat.
Watch Bagri and Kapoor's 'Pyaas Badhoa' Limca advert below:
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