Zayed unhappy with Cash publicity

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Posted: 18 years ago

Zayed unhappy with Cash publicity
By: A hitList Correspondent
August 1, 2007

If the buzz from Anubhav Sinha's production house is to be believed, Zayed Khan is none too pleased with the promotion strategies of his new film, Cash.

Says a source, "Zayed feels Riteish Deshmukh has been given too much prominence in the hoardings and other publicity material. In fact, he has even made his unhappiness clear to the director."

Continues the source, "Anubhav was stumped by Zayed's accusation that he was favouring Riteish. He isn't going out of his way to prominently project anyone in the cast.

Also, he can't fathom why Zayed would think he is entitled to more publicity than Riteish, especially since the latter has a much better track record at the box office."

However, Anubhav denies that there's any problem between him and his actors. "When two actors of the same age group work together, there's bound to be a certain amount of healthy competition.

That's the way it is between Zayed and Riteish. Zayed is a friend and was part of Cash when we designed it, whereas Riteish is new to my production house and has been a pleasure to work with," says the director.

But deny as much as he likes, the fact remains that Zayed is feeling shortchanged by the film's publicity.

Proof? Riteish is doing solo promotions for Cash, and even turned up lonesome for an Indian Idol promo. Do you wanna Partner, Riteish?