Losing Cash

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dures

@dures

Inactive

Posted: 18 years ago

Losing Cash

< content=07/18/2007 name=date>

Cash will have to be renamed. Considering all the TV promos, posters and CD covers have already been made, this means the film will suffer huge losses even before its release

A still from Cash

You've been seeing Shamita Shetty swinging to 'Mindblowing mahiya'. You thought the name of the film is Cash. Now, start relating to the song afresh. The film has run into title trouble and will be renamed.

Controversies surrounding director Anubhav Sinha's latest film Cash, starring Ajay Devgan, Riteish Deshmukh, Zayed Khan, Esha Deol, Dia Mirza and Shamita Shetty, just refuse to die down. The tiff between producers of the film Sohail Makhlai and Anish Ranjan is far from getting resolved. Problems started when Sohail Makhalia's name was unceremoniously dropped from the film's credit list. Makhlai has now refused to sign on the consent papers for the censor certification till he is given due credit for his contribution in the film.

Interestingly, the title of the film has been registered under Makhlai's production company, Essem Entertainment and if he is not given credit then producer Anish Ranjan and director, Anubhav Sinha) will have to settle for a another title. Some of the alternative titles include: Gone with Cash, Cash - Earn Money the Hard Way or Steal It, Anubhav Sinha's Cash, Cash with Everyone, Cash to the Right Baby, Cash to the Left Baby.

Meanwhile, the promos are already on air and other publicity materials (life-sized posters, pamphlets and music CD covers) have been printed. In case there's no settlement between the warring parties, then fresh promos and publicity materials will have to be arranged. Naturally, Sinha and Ranjan will incur huge losses even before the film hits the theatres.

When quizzed about it Makhlai says, "Yes the title is registered under my banner Essem Entertainment. Some days back the arbitrator asked me to sign the consent for the censor certification. I've not signed yet, as they can't simply use the title without giving me due credit. If they comply with that they can use the title or else not."

If that isn't enough, the producers are yet to clear the dues of the entire cast. Now these actors have turned hostile and are refusing to cooperate for any publicity events. A source close to the director informs, "We are yet to finish some patch-up work. The film is not going to release very soon."

* Some of the alternative titles include: Gone with Cash, Cash - Earn Money the Hard Way or Steal It, Anubhav Sinha's Cash...

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hrithikrulez

@hrithikrulez

Inactive

Posted: 18 years ago

t4s so sad the name has to be changed

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Losing Cash

Losing Cash

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