In the past five years, Colors didn't make any money on its flagship show Bigg Boss, though it had a huge impact on the popularity of the channel (in terms of overall viewership), putting it among the top three.
With record sponsorship deals, the channel aims to break-even this year.
Colors has upped the ante and is set to spend Rs 140-150 crore to air what will be the most expensive show on TV, surpassing its last year's record.
At that time, it had forked out Rs 110-120 crore for the 90-day extravaganza.
Colors is selling ad rates for a 10-second spot on Bigg Boss for Rs 3.5-4 lakh...second only to this years IPL.
Colors is also paying the highest amount for an anchor, Salman Khan.
He is set to get Rs 5-6 crore a week, against Rs 3.5-4 crore last year, according to analysts.
This means Khan might pocket Rs 60-65 crore for this season of Bigg Boss.
These are just some bits of the article ...it also talks how much colors will make from sponsorship deals.
What's shocking for me that BB has made them no money in these last 5 years...and they keep spending more on it every year...for what, 3 months viewership...what a bunch of loosers.
here's the link to the article ...if anyone's interested...
https://www.rediff.com/movies/report/bigg-boss-to-go-bigger-than-ever-for-new-season/20140827.htm