Posted:
Hindustan Times..July 1
Firangi show turns desi
In an attempt to reach out to its Hindi speaking viewers, SAB TV will kick start a fresh block titled International Chaskas on Friday. Premiering in July, this block will feature international shows dubbed in Hindi
Recently the channel also won gold at Promax World held at New York for its online promotion of Left Right Left. A website based on the show-where viewers can log on , blog and play games-has also been launched. This wont be the first time SAB is using the internet as a means of promotion.
Mohalla Mohabbat wala was advertised by distributing love letters via e mails
By Riya V Anandwala
Current Affairs
