I am going to play devil's advocate here.
RR with lots and lots of promotion and launch could pull only 1.6 TRP.so much so that Sanaya expressed her disbelief and shock at such low TRP.
For the next 4-5 months, there was aggressive promotion, but to no avail.somehow, RR never connected to the audience atall.
The TRP stayed within a certain range only.it never rose beyond a certain limit.
Then came the twist after twist, trying out this story and that, leaving the consistency and just experimentin after experiment.
You see if there is no connection to on with the audience, then why waste monet on promotion?
And also when the ultimatum has been given by the channel, there is nothing to do, but keep the show running till the end day and if is it up.
At this point, ST must be feelino the crunch.obviously, he won't spend money on any extra and channel won't spend money on lost cause.
So now, the serial is just waiting for the clock to stop ticking.