Xposing on 16th May @TeamHimesh Exhibitors keen on booking Salman Khan Sir's starrer Prem Ratan Dhan Payo for their respective cinema halls- a year n a half in advance(1/2)
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Rajshri Productions is known to take a unique approach, one that is very different from that of other production houses. When Sooraj Barjatya made his debut as a director with Maine Pyar Kiya, the film released with limited prints and only at select cinema halls. Ditto his next directorial Hum Aapke Hain Koun...! Now with his next directorial, Prem Ratan Dhan Payo featuring Salman Khan and Sonam Kapoor in the lead, the production house might start a new trend.
If sources close to the production house are to be believed, exhibitors across the country have called them, keen on booking the film for their respective cinema halls - a year and a half in advance (The film is scheduled to release during Diwali 2015). Moreover, exhibitors are willing to pay an X amount to book the film.
Now Rajshri Productions has their own distribution circuit across the country, so if this deal goes through - between a production house and exhibitors directly - it will set a new trend. And, in all probability, this is exactly how it will play out, ringing in a change in the distribution system.
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