Posted:
There has definitely been a commercial improvement of Rang Rasiya over the past couple of days. If you guys have noticed the number of effective commercials (i.e. product advertisements) have increased. Initially, most of the advertisements would be related to the channel itself, but over the past to days the product advertising has markedly increased. This is a positive sign, since these commercials are actually a surrogate marker of the TRP/TVT/TAM...since as the number of viewership increases, the product advertisements associated with serials also increases. 😊
The channel derives monetary gains from sponsorships and commercials and hence if these increase it is definitely a good sign.
I am glad that the change of track...got in a positive commercial response 😊
Jodha Akbar
