From the TOI:
View : Aishwarya is popularly known not as Ms Rai but as Ash or Aishwarya, her first name, unlike Abhishek, whose claim to fame is largely because of his family name. Ms Rai as the new Mrs Bachchan has in fact added value to her brand equity by adopting the even bigger brand name of the Bachchan family. You could call it a double-whammy of sorts, the twinning of two big brands, Aishwarya and Bachchan holding far more potential brand recall than before.
Counter view: Aishwarya Rai has chosen to change her name to Aishwarya Bachchan, presumably to capitalise on the famous Bachchan brand. On the other hand, Priyanka Gandhi makes it a point to use her married surname and calls herself Priyanka Vadra, perhaps in an attempt at what might be called reverse brand-building.. The point that might be raised — and not just by feminists — is whether people need to change their last names after marriage. Indeed, it could be asked if people need a second name at all.
lonk to an old topic with the same subject: https://india-forums.com/forum_posts.asp?TID=199168
So what are your views?
1) Do we need a surname at all?
2) Do females need to change their maiden name after marriage?
3) Is this just another rule for @just women@ in the male dominated society
4) What do you think of ppl like Sanjay Leela bhansali who insist on having their mother's name as part of theirs?
5) This one only for all married females: Did you change your maiden name after marriage?
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