Star Plus bets big on 'Kasturi'

Star Plus bets big on 'Kasturi'

Televisionpoint.com Correspondent
Star Plus has introduced its new primetime offering, 'Kasturi' – Laakhon Jaisi Par Laakhon Mein Ek. With successful shows like Kasautii Zindagii Kay, Kahaani Ghar Ghar Kii, Kyunki Saas Bhi Kabhi Bahu Thi & Kayamath on air, Balaji Telefilms adds a new story on Star Plus with Kasturi, a daily soap all set to launch on April 23 at 9.30 pm.

Kasturi is a story of a middle class girl and her struggle to protect her family's legacy. It's about her dreams and aspirations-which are closely intertwined with her family. She is a girl who finds happiness even in the smallest and simplest of things. Kasturi is humble and polite but innately very strong-who's fighting to build her own identity. Her beauty is in her simplicity and her respect for tradition. Her discipline and inherent strength enables her to stand up and fight for her right. Kasturi is determined to make a mark for herself.

Ajay Vidyasagar, Executive Vice President, Star India said, "Over the last 6 years Star Plus has been successful in thoroughly entertaining the audiences. With Balaji Telefilms producing Kasturi we sure can promise our viewers some compelling content on primetime. We are confident that Kasturi will find a special place with the Star Plus viewers."

The show's central character Kasturi is played by Shubhangi Atre. Other Star cast of Kasturi includes Rupa Ganguly, Madhumalti, Kanika Shivpuri, Priya Arya, Vikram Kapadia and Nikhil Arya to name a few. Produced by Balaji Telefilms, the show is conceptualized by Ekta Kapoor, the screenplay is by Vipul Mehta & Sonali Jaffar and the show is directed by Garry Binder.