Love(ly) Couples
Sony, which launched Bade Acche Laggte Hai a month ago, is reaping the benefits of the unusual pairing of Ram Kapoor and Sakshi Tanwar. Says Danish Khan, Vice-President, Marketing, Sony, "Viewers follow characters and the chemistry between the lead characters is one of the key reasons for the success of a show. Whether it's Toasty and Tej in Saas BinaSasural or Ram-Priya in Bade Acche.. people are liking their chemistry and the ratings have surged in the last couple of weeks." Agrees Sukesh Motwani, Fiction Head, Zee, "Eighty per cent of our shows have generated the perfect romantic couple. Whether it's Dev-Radhika of Chhoti Bahu, Manav-Archana of Pavitra Rishta or Karan-Abha of Yahaan Mein Ghar Ghar Kheli, the pairs looks good and have worked because when they look into each other's eyes you know it's the kind of love that will stand the test of time."
Sushant Singh Rajput - Ankita Lokhande
(Pavitra Rishta)
Channel: Zee
TRPs: 5.16 (For week ending July 2)
Our rating: 3.5/5
Sushant Singh as Manav and Ankita as Archana have become household names. Pavitra Rishta has been on air for three years and continues to be the numero uno show. Apart from its storyline, it's the lead jodi that is working its magic on the viewers. They are a typical middle-class couple united by an arranged marriage and that is what the audience finds extremely relatable. As a couple, they don't sizzle nor is there any hotness. But the petite Archana with her wide-eyed look and innocence has the tall and good-looking Manav completly besotted. Theirs is a perfectly arranged love-match! In real life too, the duo is madly in love with each other and Sushant had proposed to her on the dance reality show Jhalak Dikhhla Jaa.
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