SET India retains Euro; appoints Leo Burn

Indiantelevision.com Team

(21 July 2006 5:00 pm)

MUMBAI: Sony Entertainment Television (SET) India has appointed its new creative business partners. While it has retained Euro RSCG as its agency for Max and Sab; Leo Burnett has been appointed as the ageny for the flagship channel Sony and also the new English channel Pix.

The company had decided to review its creative duties earlier this year in keeping with the increase in the number of channels under its umbrella. Earlier Euro RSCG used to handle the creative for Sony, Max and Sab. With the launch of Pix, the company felt the need to review its creative duties.

SET India COO NP Singh said, "Given the dynamic and challenging environment and the networks aggressive growth plans, we were looking at shoring up our creative resources. We believe that Leo Burnett and Euro RSCG with their pool of creative resources and energy will help us grow our creative leadership."