TOI:Drashti Dhami to endorse hair colour brand

Popular TV actress Drashti Dhami has
been roped in as the face of MATRIX
India's hair colour brand - SoColor -
and she is excited about her
association.
"I'm most excited to be part of
creating and showcasing the latest
cut and colour looks from the brand,"
Drashti, known for her title role in
the daily soap "Madhubala - Ek Ishq
Ek Junoon", said in a statement.
Drashti will be seen in SoColor's new
campaign - Color with Confidence -
which features her in a never before
seen avatar.
Her look has been created using a
Caramel Twist technique, developed
by the MATRIX technical and artistic
teams.
READ: Manish Paul replaces
Drashti Dhami as Jhalak Dikhhla
Jaa host
Inspired by the concept of a twist
with two tones, the look showcases
an interplay of dark and light tones
of SoColor's warm brown shades.
Talking about it, Drashti said: "The
shades of SoColor have been
designed to complement Indian skin
tones and work on our naturally dark
hair. I would recommend SoColor for
both everyday wearable hair color
and for a stunning, head turning
look."
This will be the first of many
trendsetting looks that will be
unveiled by the brand during the
course of the campaign.
"We are confident that our audience
will love seeing their favourite TV
star in the new looks that she will
showcase for the brand," said
Monalisa Dowerah, marketing
manager, MATRIX India.

tfs sadia..so its a color campaign